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  • Junction Collective

Maximize your job search with LinkedIn


Before I begin, yes, AI created the cat image. It's just another fun AI tool LinkedIN has introduced.


Recently, someone said to me, "Jen, you must be super busy with all of the job seekers on the market right now." With so many people reaching out for job search advice, it's clear that many are looking for ways to make the most of their LinkedIn profiles. While recruiters don't find jobs for people (we find people for jobs), we do have some valuable tips to share. Here’s how you can get the most out of LinkedIn during your job search:


1. Optimize Your Profile

First impressions matter. Your LinkedIn profile should be professional and highlight your expertise. Avoid casual photos and definitely no shirtless selfies. You know who you are....

Instead, use a professional headshot. Add detailed descriptions of your responsibilities and achievements in your work experience section. The more relevant keywords you include, the better your profile will appear in searches.

*Have a friend review your profile for grammar/spelling. Heck, run it through ChatGPT. I've personally had clients decline meeting with a candidate because they had a spelling error in their profile. Your profile matters even more than your resume.


2. Identify Potential Companies

It's no longer a candidate's market; hiring managers are now in control. Select the top 10 companies you want to work for and use LinkedIn’s search features to find them. The Sales Navigator tool is excellent for this, as it helps you identify company size, location, and key job titles like HR Managers or Talent Acquisition Heads. This feature allows you to focus on the right people to reach out to.


3. Connect and Engage

Building relationships with potential employers is crucial. Here’s how to do it:

Personalized Connection Requests: Always craft personalized messages when sending connection requests. Mention why you want to connect and how you can add value.

Engage with Content: Like, comment, and share posts from potential employers to show your interest and engagement.


4. Join Relevant Groups

LinkedIn groups are a great way to network and stay updated on industry trends. Join groups related to your interests and industry, actively participate in discussions, and share your insights. This will help you establish your expertise and expand your network.


5. Leverage Recommendations and Endorsements

Building credibility is key. Get recommendations and endorsements from satisfied clients and colleagues. These testimonials can enhance your profile and make you stand out to potential employers.


6. Attend Events

LinkedIn events and webinars are excellent opportunities to network and learn. Participate in these events to engage with potential employers and you can still show up in your sweat pants



By following these strategies, you can effectively leverage LinkedIn to find new employers, build relationships, and grow your professional exposure. Happy job hunting!

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