As we look back at 2024, the Canadian advertising and marketing world had its fair share of plot twists. From mass layoffs and hiring hurdles to large scale mergers it was a challenging year for a lot of people. The talent market is finally heating up, and here are a few trends that we are seeing:
Jack-of-All-Trades FTW: Hybrid skills are where it’s at. Think designers who dabble in data, marketers who love a little coding, and creatives who crush it with AI tools.
Purpose = The Real Perk: Sure, snacks in the office are nice, but people want to work where the mission matters. Share your values confidently and authentically - it’s how you’ll stand out.
Remote Life Isn’t Going Anywhere: Whether it’s in-office, hybrid, or fully remote, flexibility is still most important. Bonus: You can hire (or get hired) literally anywhere.
Employer Brand = First Impression: Job seekers are stalking your LinkedIn and socials. Are you showing off your wins, your team’s culture, and what makes your company awesome? If not, now’s the time!
2024 showed us that flexibility, authenticity, and innovation are more than just nice-to-haves - they’re essential in this fast-evolving industry. As we step into 2025, it’s clear that the brands, companies and agencies that adapt and evolve will stay ahead of the curve.
Whether it's embracing hybrid skill sets, prioritizing purpose, championing flexibility, or enhancing your employer brand, success in this ever-changing industry depends on the ability to adapt and innovate.
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